Works citing this work

2 works

Work: Cosmopolitanism and ethnocentrism among young consumers in emerging Asia

1. An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia

   Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2

   ArticleConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 citations

   ABIABI:AkademIndex/openalex/2023.article.001492

2. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   ArticleDigital Marketing and Social MediaBritish Food Journal20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002300