Works citing this work

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1. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000132