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Ushbu ish iqtibos qilgan ishlar

90 ta ish

Ish: Marketing analytics: The bridge between customer psychology and marketing decision‐making

  1. How to conduct a bibliometric analysis: An overview and guidelines

    Naveen Donthu, Satish Kumar, Debmalya Mukherjee +2

    Maqola202147 iqtibos
    ABI

  2. Software survey: VOSviewer, a computer program for bibliometric mapping

    Nees Jan van Eck, Ludo Waltman

    MaqolaOchiq kirish200937 iqtibos
    ABI

  3. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models

    Kristopher J. Preacher, Andrew F. Hayes

    MaqolaOchiq kirish200825 iqtibos
    ABI

  4. Setting the future of digital and social media marketing research: Perspectives and research propositions

    Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes +15

    MaqolaOchiq kirish202012 iqtibos
    ABI

  5. Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

    Justin Paul, Weng Marc Lim, Aron O’Cass +2

    Maqola202112 iqtibos
    ABI

  6. A strategic framework for artificial intelligence in marketing

    Ming‐Hui Huang, Roland T. Rust

    MaqolaOchiq kirish20209 iqtibos
    ABI

  7. Digitalization and its impact on contemporary marketing strategies and practices

    Tat‐Huei Cham, Jun‐Hwa Cheah, Mumtaz Ali Memon +2

    MaqolaOchiq kirish20229 iqtibos
    ABI

  8. Metaverse marketing: How the metaverse will shape the future of consumer research and practice

    Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang +25

    MaqolaOchiq kirish20227 iqtibos
    ABI

  9. How artificial intelligence will change the future of marketing

    Thomas H. Davenport, Abhijit Guha, Dhruv Grewal +1

    MaqolaOchiq kirish20197 iqtibos
    ABI

  10. Literature reviews as independent studies: guidelines for academic practice

    Sascha Kraus, Matthias Breier, Weng Marc Lim +12

    MaqolaOchiq kirish20227 iqtibos
    ABI

  11. Past, present, and future of customer engagement

    Weng Marc Lim, Tareq Rasul, Satish Kumar +1

    MaqolaOchiq kirish20215 iqtibos
    ABI

  12. Big Data consumer analytics and the transformation of marketing

    Sunil Erevelles, Nobuyuki Fukawa, Linda E.Swayne

    Maqola20154 iqtibos
    ABI

  13. Marketing Analytics for Data-Rich Environments

    Michel Wedel, P.K. Kannan

    Maqola20164 iqtibos
    ABI

  14. A bibliometric retrospection of marketing from the lens of psychology: Insights from <i>Psychology &amp; Marketing</i>

    Naveen Donthu, Satish Kumar, Debidutta Pattnaik +1

    Maqola20214 iqtibos
    ABI

  15. Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review

    Satish Kumar, Saumyaranjan Sahoo, Weng Marc Lim +1

    Maqola20214 iqtibos
    ABI

  16. Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’

    Weng Marc Lim, Satish Kumar, Faizan Ali

    Maqola20224 iqtibos
    ABI

  17. Guidelines for advancing theory and practice through bibliometric research

    Debmalya Mukherjee, Weng Marc Lim, Satish Kumar +1

    Maqola20224 iqtibos
    ABI

  18. BIBLIOGRAPHIC COUPLING

    JOHN MARTYN

    Maqola19644 iqtibos
    ABI

  19. Evolution and trends in consumer behaviour: Insights from <i>Journal of Consumer Behaviour</i>

    Weng Marc Lim, Satish Kumar, Nitesh Pandey +2

    MaqolaOchiq kirish20224 iqtibos
    ABI

  20. The Service Revolution and the Transformation of Marketing Science

    Roland T. Rust, Ming‐Hui Huang

    Maqola20143 iqtibos
    ABI

  21. How to improve firm performance using big data analytics capability and business strategy alignment?

    Shahriar Akter, Samuel Fosso Wamba, Angappa Gunasekaran +2

    MaqolaOchiq kirish20163 iqtibos
    ABI

  22. Franchising research on emerging markets: Bibliometric and content analyses

    Vanessa Pilla Galetti Bretas, Ilan Alon

    MaqolaOchiq kirish20213 iqtibos
    ABI

  23. Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness

    Nripendra P. Rana, Sheshadri Chatterjee, Yogesh K. Dwivedi +1

    MaqolaOchiq kirish20213 iqtibos
    ABI

  24. Personalization in personalized marketing: Trends and ways forward

    Shobhana Chandra, Sanjeev Verma, Weng Marc Lim +2

    MaqolaOchiq kirish20223 iqtibos
    ABI

  25. Sarlavhasiz

    Boshqa2 iqtibos
    ABI