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97 ta ish

Ish: Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

  1. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

    Claes Fornell, David F. Larcker

    Maqola1981107 iqtibos
    ABI

  2. When to use and how to report the results of PLS-SEM

    Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1

    MaqolaOchiq kirish201871 iqtibos
    ABI

  3. Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

    Mei Peng Low, Tat‐Huei Cham, Jennifer Yee‐Shan Chang +1

    MaqolaOchiq kirish202118 iqtibos
    ABI

  4. Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

    Galit Shmueli, Marko Sarstedt, Joseph F. Hair +4

    MaqolaOchiq kirish201916 iqtibos
    ABI

  5. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

    Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

    MaqolaOchiq kirishVirtual Reality Applications and ImpactsJournal of Computer Information Systems202314 iqtibos
    ABI

  6. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah +39

    MaqolaOchiq kirish202214 iqtibos
    ABI

  7. Users of the world, unite! The challenges and opportunities of Social Media

    Andreas Kaplan, Michael Haenlein

    Maqola200914 iqtibos
    ABI

  8. The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

    Kim‐Shyan Fam, Boon Liat Cheng, Tat‐Huei Cham +2

    Maqola202114 iqtibos
    ABI

  9. Assessing Construct Validity in Organizational Research

    Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips

    Maqola199110 iqtibos
    ABI

  10. How to Write Up and Report PLS Analyses

    Wynne W. Chin

    Bob20098 iqtibos
    ABI

  11. The blockchain-based Halal traceability systems: a hype or reality?

    Jun-Jie Hew, Lai‐Wan Wong, Garry Wei‐Han Tan +2

    Maqola20206 iqtibos
    ABI

  12. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

    Kevin Lane Keller

    MaqolaOchiq kirish19936 iqtibos
    ABI

  13. Counteracting the Impact of Online Fake News on Brands

    Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

    MaqolaMisinformation and Its ImpactsJournal of Computer Information Systems20235 iqtibos
    ABI

  14. Social media marketing in the digital age: empower consumers to win big?

    Sajjaad Moedeen, Eugene Cheng‐Xi Aw, Mohammad Abdallah Ali Alryalat +4

    Maqola20235 iqtibos
    ABI

  15. Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

    Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer

    Maqola20175 iqtibos
    ABI

  16. Can e-business adoption be influenced by knowledge management? An empirical analysis of Malaysian SMEs

    Alain Yee‐Loong Chong, Keng‐Boon Ooi, Haijun Bao +1

    Maqola20145 iqtibos
    ABI

  17. Empirical testing of a model of online store atmospherics and shopper responses

    Sevgin Eroğlu, Karen A. Machleit, Lenita Davis

    Maqola20034 iqtibos
    ABI

  18. An empirical analysis of the adoption of m-learning in Malaysia

    Joan Lynn Chong, Alain Yee‐Loong Chong, Keng‐Boon Ooi +1

    Maqola20114 iqtibos
    ABI

  19. Could the mobile and social perspectives of mobile social learning platforms motivate learners to learn continuously?

    Keng‐Boon Ooi, Jun-Jie Hew, Voon‐Hsien Lee

    Maqola20184 iqtibos
    ABI

  20. Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

    Guoqiang Wang, Garry Wei‐Han Tan, Yun-Peng Yuan +2

    MaqolaOchiq kirish20214 iqtibos
    ABI

  21. A circumplex model of affect.

    James A. Russell

    Maqola19804 iqtibos
    ABI

  22. How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis

    Tri-Quan Dang, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    Maqola20234 iqtibos
    ABI

  23. The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison

    Emad Abu-Shanab, Mohammed A. Al‐Sharafi, Mostafa Al‐Emran

    Maqola20234 iqtibos
    ABI

  24. The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

    Jun‐Hwa Cheah, Hiram Ting, Tat‐Huei Cham +1

    Maqola20193 iqtibos
    ABI

  25. The Basic Emotional Impact of Environments

    Albert Mehrabian, James A. Russell

    Maqola19743 iqtibos
    ABI