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Works cited by this work

66 works

Work: Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

  1. Common Method Bias in PLS-SEM

    Ned Kock

    Article201525 citations
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  2. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah +39

    Article202212 citations
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  3. Metaverse as a disruptive technology revolutionising tourism management and marketing

    Dimitrios Buhalis, Daniel Leung, Michael S. Lin

    Article20237 citations
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  4. Metaverse in marketing and logistics: the state of the art and the path forward

    Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw, Tat‐Huei Cham +12

    Article20236 citations
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  5. How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM

    Marko Sarstedt, Joseph F. Hair, Jun‐Hwa Cheah +2

    Article20195 citations
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  6. Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

    Kevin Giang Barrera, Denish Shah

    Article20223 citations
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  7. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

    J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello

    Article20093 citations
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  8. So you want to publish in a premier journal? An illustrative guide on how to develop and write a quantitative research paper for premier journals

    Weng Marc Lim, Kian Yeik Koay

    Article20243 citations
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  9. The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse

    Sun Joo Ahn, Jooyoung Kim, Jaemin Kim

    Article20222 citations
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  10. Self-congruity theory in consumer behavior: A little history

    M. Joseph Sirgy

    Article20182 citations
    ABI

  11. E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism

    Ibrahim Al Nawas, Shadi Altarifi, Nabil Ghantous

    Article20212 citations
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  12. Mass prestige, brand happiness and brand evangelism among consumers

    Mahnaz Mansoor, Justin Paul

    Article20222 citations
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  13. Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism

    Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain +2

    Article20222 citations
    ABI

  14. Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences

    Apiradee Wongkitrungrueng, Lokweetpun Suprawan

    Article20232 citations
    ABI

  15. The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

    Yeonseo Park, Eunju Ko, Boram Do

    Article20232 citations
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  16. Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions

    Zohra Ghali, Raouf Ahmad Rather, Imran Khan

    Article20232 citations
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  17. Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

    Tri-Quan Dang, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    Article20242 citations
    ABI

  18. RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach

    Thamaraiselvan Natarajan, P. Pragha, Krantiraditya Dhalmahapatra

    Article20242 citations
    ABI

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