Works citing this work

2 works

1. Affiliate eWOM: exploring in the purchase intention of beauty and personal care products

   Davood Ghorbanzadeh, Teddy Chandra, Harikumar Pallathadka +3

   ArticleDigital Marketing and Social MediaInternational Journal of Pharmaceutical and Healthcare Marketing20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002713

2. The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights

   Ouidade Sabri, Redouane Bakrim, Martin Yongho Hyun

   ArticleMuseums and Cultural HeritageJournal of Services Marketing20260 citations

   ABIABI:AkademIndex/openalex/2026.article.004344