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Ish: The intangible values of live streaming and their effect on audience engagement
When to use and how to report the results of PLS-SEM
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Joe F. Hair, Christian M. Ringle, Marko Sarstedt
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Galit Shmueli, Marko Sarstedt, Joseph F. Hair +4
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Tat‐Huei Cham, Boon Liat Cheng, Yoon-Heng Lee +1
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Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips
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Peter A. Lachenbruch, Jacob Cohen
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Christian Nitzl, José L. Roldán, Gabriel Cepeda‐Carrión
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David Gefen, Elena Karahanna, Straub
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Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman
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Eileen Bridges, Renee A. Florsheim
Maqola20072 iqtibosABI