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Ish: Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

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    Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1

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    ABI

  2. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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  3. Understanding Customer Experience Throughout the Customer Journey

    Katherine N. Lemon, Peter C. Verhoef

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  4. What Reviewers Should Expect from Authors Regarding Common Method Bias in Organizational Research

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  5. How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

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    ABI

  6. Toward a More Robust Theory and Measure of Social Presence: Review and Suggested Criteria

    Frank Biocca, Chad Harms, Judee K. Burgoon

    Maqola20034 iqtibos
    ABI

  7. Social presence, trust, and social commerce purchase intention: An empirical research

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    ABI

  8. Customer experience management: toward implementing an evolving marketing concept

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  9. Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

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  10. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

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    Maqola20093 iqtibos
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  11. The future of social media in marketing

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    Maqola20193 iqtibos
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  12. Design aesthetics leading to m-loyalty in mobile commerce

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  13. Sarlavhasiz

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  14. Virtual reality presence as a preamble of tourism experience: The role of mental imagery

    Vanja Bogicevic, Soobin Seo, Jay Kandampully +2

    Maqola20192 iqtibos
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  15. Brand authenticity: model development and empirical testing

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  18. How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

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    ABI

  19. How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust

    Waqar Nadeem, Amir Hossein Amir Khani, Carsten D. Schultz +3

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    ABI

  20. How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

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