Works citing this work

2 works

Work: Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   ArticleConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 citations

   ABIABI:AkademIndex/openalex/2024.article.000027

2. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   ArticleInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 citations

   ABIABI:AkademIndex/openalex/2025.article.001692