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Ish: Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
MaqolaConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 iqtibosABI