Digital Marketing and Social Media
278 works
THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON GLOBAL BRAND COMMUNICATION: OPPORTUNITIES AND CHALLENGES FOR AUTHENTICITY AND CONSUMER TRUST
Nargiza Shovxi kizi Saidova, Sabina Azamat kizi Masharipova, Азиз Курбанович Абдуллаев
ArticleDigital Marketing and Social MediaZenodo (CERN European Organization for Nuclear Research)20260 citationsABITHE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON GLOBAL BRAND COMMUNICATION: OPPORTUNITIES AND CHALLENGES FOR AUTHENTICITY AND CONSUMER TRUST
Nargiza Shovxi kizi Saidova, Sabina Azamat kizi Masharipova, Азиз Курбанович Абдуллаев
ArticleDigital Marketing and Social MediaZenodo (CERN European Organization for Nuclear Research)20260 citationsABI