Works citing this work

6 works

Work: Metaverse marketing: How the metaverse will shape the future of consumer research and practice

1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

   Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

   ArticleVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 citations

   ABIABI:AkademIndex/openalex/2023.article.000001

2. Marketing analytics: The bridge between customer psychology and marketing decision‐making

   Rituparna Basu, Weng Marc Lim, Anil Kumar +1

   ArticleBig Data and Business IntelligencePsychology and Marketing20234 citations

   ABIABI:AkademIndex/openalex/2023.article.000026

3. Banking in the metaverse: a new frontier for financial institutions

   Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

   ArticleVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000040

4. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

   Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

   ArticleVirtual Reality Applications and ImpactsAnnals of Operations Research20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000041

5. Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for it?

   Teck Choon Teo, Alisher Sulaymonov

   PreprintVirtual Reality Applications and ImpactsSSRN Electronic Journal20240 citations

   ABIABI:AkademIndex/openalex/2024.preprint.000160

6. <scp>AI</scp> Price Tags and Privacy: When Your Data Sets Your Price

   Varda Mone, Abhishek Thommandru, Fazilov Farkhod Maratovich +2

   ArticleEthics and Social Impacts of AIWiley Interdisciplinary Reviews Data Mining and Knowledge Discovery20260 citations

   ABIABI:AkademIndex/openalex/2026.article.000266