Skip to main content
AkademIndex

Products

For developers

AkademBaseOpen API for the ecosystem
← Back to work

Works citing this work

6 works

Work: Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?

  1. The impact of benevolent human resource management attributions on employees’ general work stress, with the mediating influence of gratitude

    Athar Hameed, Muddasar Ghani Khwaja

    ArticleJob Satisfaction and Organizational BehaviorJournal of General Management20222 citations
    ABI

  2. Configuring optimal contextual performance and task performance in offshore business processing organizations

    Athar Hameed, Muddasar Ghani Khwaja, Umer Zaman

    ArticleJob Satisfaction and Organizational BehaviorBusiness Process Management Journal20232 citations
    ABI

  3. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

    Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

    ChapterDigital Marketing and Social MediaTourism, hospitality & event management20241 citations
    ABI

  4. Determining involvement HRM practices and benevolent HRM attributions role in improving employees engagement and reducing stress in sales-centric organisations

    Umer Zaman, Muddasar Ghani Khwaja, Athar Hameed

    ArticleJob Satisfaction and Organizational BehaviorInternational Journal of Knowledge and Learning20220 citations
    ABI

  5. Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

    Alhamzah F. Abbas, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

    ArticleDigital Marketing and Social MediaConsumer Behavior in Tourism and Hospitality20230 citations
    ABI

  6. Decoding E-WOM’s role in financial purchase: insights on information, facilitation and argument quality

    Muddasar Ghani Khwaja, Alhamzah F. Abbas, Syed Muhammad Taqi Zaidi +1

    ArticleDigital Marketing and Social MediaJournal of Contemporary Marketing Science20250 citations
    ABI