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54 ta ish

Ish: Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

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    Jay B. Barney

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  2. Users of the world, unite! The challenges and opportunities of Social Media

    Andreas Kaplan, Michael Haenlein

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  3. Sarlavhasiz

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  4. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

    Kevin Lane Keller

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    ABI

  5. Confirmatory factor analysis for applied research

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    ABI

  6. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

    Angella J. Kim, Eunju Ko

    Maqola20116 iqtibos
    ABI

  7. A Paradigm for Developing Better Measures of Marketing Constructs

    Gilbert A. Churchill

    Maqola19795 iqtibos
    ABI

  8. Managing brand equity : capitalizing on the value of a brand name.

    David A. Aaker

    Kitob19914 iqtibos
    ABI

  9. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

    Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli +4

    Maqola20164 iqtibos
    ABI

  10. Social media in marketing: A review and analysis of the existing literature

    Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi +1

    Sharh maqolaOchiq kirish20174 iqtibos
    ABI

  11. The Capabilities of Market-Driven Organizations

    George S. Day

    Maqola19943 iqtibos
    ABI

  12. Brand Synthesis: The Multidimensionality of Brand Knowledge

    Kevin Lane Keller

    Maqola20033 iqtibos
    ABI

  13. Social media: The new hybrid element of the promotion mix

    W. Glynn Mangold, David J. Faulds

    Maqola20093 iqtibos
    ABI

  14. Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

    Mayank Yadav, Zillur Rahman

    Maqola20173 iqtibos
    ABI

  15. The value relevance of digital marketing capabilities to firm performance

    Christian Homburg, Dominik M. Wielgos

    MaqolaOchiq kirish20223 iqtibos
    ABI

  16. Closing the Marketing Capabilities Gap

    George S. Day

    Maqola20112 iqtibos
    ABI

  17. Sport and social media research: A review

    Kevin Filo, Daniel Lock, Adam Karg

    Sharh maqolaOchiq kirish20142 iqtibos
    ABI

  18. Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

    Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang

    MaqolaOchiq kirish20122 iqtibos
    ABI

  19. An Examination of Selected Marketing Mix Elements and Brand Equity

    Bong-Goo Yoo, Naveen Donthu, Sungho Lee

    Maqola20002 iqtibos
    ABI

  20. Relationships between social Web, IMC and overall brand equity

    Maja Šerić

    Maqola20172 iqtibos
    ABI

  21. Sarlavhasiz

    Boshqa2 iqtibos
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  22. Perceived social media marketing activities and consumer-based brand equity

    Kian Yeik Koay, Derek Lai Teik Ong, Kim Leng Khoo +1

    Maqola20202 iqtibos
    ABI

  23. What Makes Online Content Viral?

    Jonah Berger, Katherine L. Milkman

    Maqola20112 iqtibos
    ABI

  24. Digital Marketing Excellence

    Dave Chaffey, PR Smith

    Kitob20172 iqtibos
    ABI

  25. Sarlavhasiz

    Boshqa2 iqtibos
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