Digital Marketing and Social Media

278 works

E-Commerce Growth and Its Impact on Local Marketing
Jurayeva Umida Vohidovna, Qurbanov Ozad, Akbarova Zilola
ArticleDigital Marketing and Social MediaJournal of Management and Economics20250 citations
ABI
I Share Therefore I am: How and When Social Identity Shapes SNS Photo-Sharing Behavior Among Gen Z Festivalgoers
Martin Yongho Hyun, Mesay Sata Shanka, Zeqi Zhu +2
ArticleDigital Marketing and Social MediaEvent Management20250 citations
ABI
Digital marketing as a place promotion tool
A. D. Elfimova, Ferida G. Malieva, D. D. Pashakhodzhaeva
ArticleDigital Marketing and Social MediaVestnik MGSU20250 citations
ABI
Smart Hotels, Green Future - Exploring the Role of Smart Technology in Reducing Environmental Impact in Hospitality Sector
Omar Abdullah, Akilan S.S., Mohammad Shoaib Khan +3
ArticleDigital Marketing and Social Media20250 citations
ABI
AI-Driven Solutions in Hospitality: Transforming Guest Experience and Streamlining Hotel Operations
Omar Abdullah, Akilan S.S., Mohammad Shoaib Khan +3
ArticleAI in Service Interactions20250 citations
ABI
The Impact of Digital Marketing and Mobile Applications on Service Innovation in German Companies
Самариддин Махмудов, Dinora Otakhonova, Toshmurod Kulmanov +4
ArticleDigital Marketing and Social MediaInternational Review of Management and Marketing20250 citations
ABI
An empirical study on curbing believability and sharing intention of fake news
Jizhuo Chen, Gee‐Woo Bock, Han-Min Kim
ArticleMisinformation and Its ImpactsInformation Technology and Management20250 citations
ABI
A Machine Learning Method for Marketing Prediction of Consumer Behaviour
Zokir Mamadiyarov, Olga V. Kirillova, Matyakubov Nurbek +1
ArticleDigital Marketing and Social Media20250 citations
ABI
The influence of chatbot social presence and media appeal on brand likability and usage intention: Evidence from Coffeehouse brands
Blend Ibrahim, Razan Awadallah Awwad, Joe Hazzam +2
ArticleAI in Service InteractionsJournal of Foodservice Business Research20250 citations
ABI
The Interplay of Experience, Context, and Sentiment: A Multifactor Analysis of Tourism Recommendation Scores
Amany E. Salem, Jermien Hussein ABD EL KAFY, Mahmoud I. SALEH +3
ArticleDiverse Aspects of Tourism ResearchAfrican Journal of Hospitality Tourism and Leisure20250 citations
ABI
Generational Differences in Passenger Intentions Toward Personalized In-Flight Services: The Moderating Role of Flight Duration
Amany E. Salem, Mostafa A. HASSANIN, Bahadirhon SAFAROV +1
ArticleAviation Industry Analysis and TrendsAfrican Journal of Hospitality Tourism and Leisure20250 citations
ABI
INNOVATIVE TECHNOLOGIES IN ONLINE RESTAURANT MARKETING: FROM ARTIFICIAL INTELLIGENCE TO BIG DATA
Azgarov Abdumutalib Alisher o'g'li
ArticleDigital Marketing and Social MediaZenodo (CERN European Organization for Nuclear Research)20250 citations
ABI
INNOVATIVE TECHNOLOGIES IN ONLINE RESTAURANT MARKETING: FROM ARTIFICIAL INTELLIGENCE TO BIG DATA
Azgarov Abdumutalib Alisher o'g'li
ArticleDigital Marketing and Social MediaZenodo (CERN European Organization for Nuclear Research)20250 citations
ABI
Decoding E-WOM’s role in financial purchase: insights on information, facilitation and argument quality
Muddasar Ghani Khwaja, Alhamzah F. Abbas, Syed Muhammad Taqi Zaidi +1
ArticleDigital Marketing and Social MediaJournal of Contemporary Marketing Science20250 citations
ABI
THE PSYCHOLOGICAL IMPACT OF ADVERTISING ON CONSUMER BEHAVIOR: THEORETICAL AND PRACTICAL ASPECTS IN THE CONTEXT OF DIGITAL COMMUNICATION
Amanbaeva Dilbar Baxtiyarovna
ArticleSocial and Behavioral StudiesZenodo (CERN European Organization for Nuclear Research)20250 citations
ABI
THE PSYCHOLOGICAL IMPACT OF ADVERTISING ON CONSUMER BEHAVIOR: THEORETICAL AND PRACTICAL ASPECTS IN THE CONTEXT OF DIGITAL COMMUNICATION
Amanbaeva Dilbar Baxtiyarovna
ArticleSocial and Behavioral StudiesZenodo (CERN European Organization for Nuclear Research)20250 citations
ABI
Brand Reputation Analysis for Renewable Energy Firms Using Glove Word Embeddings
Kakhramon Khakberdiev, Sembiyavelan AR, Ibragimov Ulmas +3
ArticleSentiment Analysis and Opinion Mining20250 citations
ABI
Advancing the Green Hospitality Marketing Landscape: A Systematic Review and Integrated Conceptual Framework (2020–2025)
Xusniddinov Yorqinjon Muxisddin O’g’li, Eko Susanto
ArticleEnvironmental Sustainability in BusinessJournal of Consumer Studies and Applied Marketing20250 citations
ABI
Optimizing Content Marketing Strategies with Reinforcement Learning: An A/B Testing Approach
Montader M. Hasan, Yaragudipati Sri Lalitha, Om Prakash Bhariya +3
ArticleDigital Marketing and Social Media20250 citations
ABI
Leveraging Artificial Intelligence for Personalized Guest Experiences in Hotel Management
Gaganpreet Kaur Ahluwalia, Amrita Baid More, V. K Satya Prasad +3
ArticleDigital Marketing and Social Media20250 citations
ABI
The Impact of Influencer Marketing on Brand Authenticity in Digital Campaigns
Harshit Tiwari, Neha Sharma, G. Premananthan +3
ArticleDigital Marketing and Social Media20250 citations
ABI
Deep Learning Models for Sentiment Analysis in Customer Reviews
Adam Bennett, Jennifer Clarke
ArticleSentiment Analysis and Opinion MiningInternational Journal on Advanced Electrical and Computer Engineering20250 citations
ABI
Humor in Digital Marketing Through Cognitive and Discursive Mechanisms of Persuasion
Abbos Sattorov
ArticleHumor Studies and ApplicationsInternational Journal of Sustainable Development & Future Society20250 citations
ABI
Smart tourism destinations: A systematic literature review
Latofat Yuldosheva, Nargiza Mansurova, Nozima Urunova +1
ArticleDigital Marketing and Social Media20250 citations
ABI
Recognizing AI-Based Personalization and Real-Time Crowd Management Through Smart Tourism Applications
Sarvarbek Dadamirzayev, Saidamirxon Aripkhodjaev, Oybek Ergashev +2
ArticleDigital Marketing and Social Media20250 citations
ABI