Works citing this work

8 works

Work: Setting the future of digital and social media marketing research: Perspectives and research propositions

1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

   Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

   ArticleVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 citations

   ABIABI:AkademIndex/openalex/2023.article.000001

2. Marketing analytics: The bridge between customer psychology and marketing decision‐making

   Rituparna Basu, Weng Marc Lim, Anil Kumar +1

   ArticleBig Data and Business IntelligencePsychology and Marketing20234 citations

   ABIABI:AkademIndex/openalex/2023.article.000026

3. Banking in the metaverse: a new frontier for financial institutions

   Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

   ArticleVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000040

4. Mobile Banking Intention: Nexus Between Innovation, Tech Adoption, and Gamification

   Gentjan Çera, Khurram Ajaz Khan

   ArticleTechnology Adoption and User BehaviourJournal of East-West Business20240 citations

   ABIABI:AkademIndex/openalex/2024.article.000541

5. Investigating the Dynamics of Digital Marketing in Enterprises with Advanced Data Capturing and Networking Technology

   Kutbitdinova Mohigul Inoyatova, Matrizaeva Dilaram Yusupbaevna

   ChapterDigital Marketing and Social MediaLecture notes in computer science20240 citations

   ABIABI:AkademIndex/openalex/2024.chapter.000284

6. Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for it?

   Teck Choon Teo, Alisher Sulaymonov

   PreprintVirtual Reality Applications and ImpactsSSRN Electronic Journal20240 citations

   ABIABI:AkademIndex/openalex/2024.preprint.000160

7. Is quality of service along with stakeholder interdependencies imperative for the socially sustainable digital startups?

   Javaria Umbreen, Shahbaz Abbas, Yasir Ahmad +2

   ArticleService and Product InnovationInternational Journal of Quality & Reliability Management20250 citations

   ABIABI:AkademIndex/openalex/2025.article.006493

8. Unveiling Marketing Competencies for <scp>MBA</scp> Graduates Through Text Mining and Machine Learning Applications

   Latha Arumugham, Mohanamani Palanisamy, Maria Tresita Paul V. +1

   ArticleManagement and Marketing EducationApplied AI Letters20260 citations

   ABIABI:AkademIndex/openalex/2026.article.006486