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8 works

Work: Users of the world, unite! The challenges and opportunities of Social Media

  1. Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory

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  2. The effect of web communities on consumers' initial trust in B2C e‐commerce websites

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  3. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

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  4. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

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  5. Star architecture in online public discourse: exploring Reddit user-generated content on the Vessel, New York, through a text analytics approach

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  6. Strategic Approaches to Corporate Social Responsibility and Sustainable Development

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  7. THE ROLE OF SOCIAL MEDIA MARKETING AND BRAND MANAGEMENT IN GLOBAL MARKETING

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  8. Exploring youth attitudes toward entrepreneurship as a catalyst for socio-economic mobility: a review

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