Digital Marketing and Social Media

278 works

Assessing the Effectiveness of Digital Marketing in Enhancing Tourist Experiences and Satisfaction: A Study of Thailand’s Tourism Services
Mohammed Ali Sharafuddin, Meena Madhavan, Sutee Wangtueai
ArticleDigital Marketing and Social MediaAdministrative Sciences20240 citations
ABI
The concepts of Smart cities, Smart Tourism Destination and Smart Tourism Cities and their interrelationship
Bunyod Matyusupov, Elbek Khodjaniyazov, Manzura Masharipova +1
ArticleSmart Cities and TechnologiesBIO Web of Conferences20240 citations
ABI
Cultural values and voice as determinants of customers' marketing research cooperation: A fuzzy set perspective
Christian Nedu Osakwe, Oluwatobi A. Ogunmokun, Ogechi Adeola +1
ArticleConsumer Behavior in Brand Consumption and IdentificationInternational Journal of Consumer Studies20240 citations
ABI
Evaluation of Social Media Tools in Health Tourism Marketing with Multi Criteria Decision Making Methods
Özge Aykın, Davut Karaman, Hacer Yumurtacı Aydoğmuş
ArticleDigital Marketing and Social MediaUluslararası Yönetim Akademisi Dergisi20240 citations
ABI
Star architecture in online public discourse: exploring Reddit user-generated content on the Vessel, New York, through a text analytics approach
Ali Pourahmad Ghalejough, Sadegh Abbasi Avval, Farzin Haghparast +1
ArticleDigital Marketing and Social MediaInternational Journal of Architectural Research Archnet-IJAR20240 citations
ABI
Exploring green brand equity for millennials: an SEM-ANN analysis of green brand knowledge, environmental attitude, and green brand image
Pankaj Tiwari, Shaunak Pal
ArticleEnvironmental Sustainability in BusinessInternational Journal of Technology Policy and Management20240 citations
ABI
Feeding the Campus Craze: Unpacking the Influencers on University Students’ Fast-Food Delivery Choices——An In-Depth Qualitative Exploration
Daniel Edem Adzovie, Abdul Bashiru Jibril, Rita Holm Adzovie
ArticleConsumer Behavior in Brand Consumption and IdentificationJournal of Intelligent Communication20240 citations
ABI
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
ArticleConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 citations
ABI
Impact of digital marketing in tourism industry: A data driven marketing analytics approach.
Maksud Kurolov, Sanjar Sobirjonov, Akbar Jumayev
ArticleDigital Marketing and Social Media20240 citations
ABI
Understanding Local People's Support Intentions Toward Cultural Heritage Tourism: An Examination through Stimulus-Organism-Response Perspective
Huang Qiuai, Tongqian Zou, Guowei Wang +1
ArticleDiverse Aspects of Tourism ResearchJournal of Resources and Ecology20240 citations
ABI
SOCIAL RESPONSIBILITY OF COMPANIES AND ITS IMPACT ON THE BRAND
F. S. Temirova
ArticleCorporate Social Responsibility ReportingEuropean International Journal of Multidisciplinary Research and Management Studies20240 citations
ABI
Influencing Generation Z’s Green Purchase Intention: Roles of Awareness and Eco-Labels
Utami Nur Illahi, Dewi Komala Sari, Rita Ambarwati +1
ArticleEnvironmental Sustainability in BusinessJurnal Ilmu Sosial Mamangan20240 citations
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MOVING TO MODERN MARKETING TODAY
Khabibullaev Anvar Shovkatovich
ArticleDigital Marketing and Social MediaInternational Journal Of Management And Economics Fundamental20240 citations
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CRITERIA FOR ADVERTISING EFFECTIVENESS
Aziza Arslonovna Muminova
ArticleDigital Marketing and Social MediaAmerican Journal Of Philological Sciences20240 citations
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Excavating Intercultural Communication At Tourism Facilities Intentions To Visitor Satisfaction
Wahyu Nurul Fitri, Ummi Khaerati Syam, Ismail Sangkala +1
ArticleDiverse Aspects of Tourism ResearchETTISAL Journal of Communication20240 citations
ABI
THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR
Muhammadabdullo Abduraimov
ArticleDigital Marketing and Social MediaQO‘QON UNIVERSITETI XABARNOMASI20240 citations
ABI
Revisiting the Facilitators of Social Media Adoption within the Tourism Sector: An Empirical Investigation in an Emerging Economy
Abdul Bashiru Jibril, Sulemana Bankuoru Egala, Solomon Abekah Keelson +2
ArticleDigital Marketing and Social MediaCurrent Social Sciences20240 citations
ABI
Are travellers' destination visit intentions influenced by social media An information adoption theory perspective
Anil Kumar, Suman Lata
ArticleDigital Marketing and Social MediaInternational Journal of Indian Culture and Business Management20240 citations
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DIGITAL MARKETING STRATEGY FOR COSMETIC PRODUCTS
A T Shermukhamedov, Gulom Rakhmonovich Нamraev
ArticleDigital Marketing and Social MediaTheoretical & Applied Science20240 citations
ABI
Eco-conscious marketing strategies for the development of digital markets in small business
Dilshod Hudayberganov, Maksuda Aminova, M.R. Madraimova +3
ArticleDigital Marketing and Social MediaE3S Web of Conferences20240 citations
ABI
THE ROLE OF ENTREPRENEURS IN THE DEVELOPMENT OF BUSINESS AND MARKETING IN THE DIGITAL ECONOMY
Rakhmonova Feruza Musakulovna
ArticleDigital Marketing and Social MediaInternational Journal of Economic Integration and Regional Competitiveness20240 citations
ABI
Analyzing Tourism Discourse: Linguistic Dimensions and Translation Issues
Gulrukh Karimalievna
ArticleLanguage, Metaphor, and CognitionAmerican Journal of Applied Scientific Research20240 citations
ABI
Promoting UG-Technopark In Advancing Hospitality Studies: Challenges And Opportunities
Armaini Akhirson, Murni Setyawati, Dewi Sri Sumardillah +1
ArticleHospitality and Tourism EducationJurnal Pemberdayaan Masyarakat Media Pemikiran dan Dakwah Pembangunan20240 citations
ABI
ESG Factors in Digital Marketing for Small and Medium Grape Growing Enterprises
Diyora Usmonova, Rayxona Ahmedova
ArticleDigital Marketing and Social Media20240 citations
ABI
Ecotourism and ESG in Zomin Jizzakh A Social Media TF IDF Analysis
Golib Mavlonov
ArticleDigital Marketing and Social Media20240 citations
ABI