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Digital Marketing and Social Media

278 works

  1. DIGITAL ENGAGEMENT AND CONSUMER ATTITUDES TOWARD RESPONSIBLE CONSUMPTION OF HEALTH AND WELLNESS PRODUCTS THROUGH ONLINE PLATFORMS IN MUMBAI REGION

    Gayatri Sawant, Maumita Roy

    ArticleDigital Marketing and Social MediaShodhKosh Journal of Visual and Performing Arts20240 citations
    ABI

  2. Marketing effect to the consumer psychology: Singapore experience

    Yulduzkhon Abdullaeva

    ArticleConsumer Behavior in Brand Consumption and Identification20240 citations
    ABI

  3. KIBERMARKETING TRANSFORMATSIYASIDA ESTETIK EHTIYOJLARNING O‘RNI

    Shuxratjon RAJABOV

    ArticleBusiness Strategies and InnovationŬzMU habarlari.20240 citations
    ABI

  4. Ways of Effective Using of Mobile Technologies in the Development of Recreational Tourism

    Shaymanova Nigora Yusupovna, Vayskulov Ramazan Alisher ugli

    ChapterDigital Marketing and Social MediaLecture notes in computer science20240 citations
    ABI

  5. Study of Factors Forming Loyalty to Influencers

    Aleks S. Krasnov, Shakhnoza Jasurovna Ergashkhodjaeva

    ChapterDigital Marketing and Social MediaLecture notes in networks and systems20240 citations
    ABI

  6. Customer Centricity Orientation in Artificial Intelligence of Things (AIoT)

    Ree Chan Ho, Meiyi Li, Minh Tung Tran +3

    ChapterConsumer Retail Behavior StudiesAdvances in marketing, customer relationship management, and e-services book series20240 citations
    ABI

  7. Tailoring Marketing Strategies for Food Products Within the Dynamics of Context and Location-Aware Pervasive Systems

    Ergashxodjaeva Shaxnoza Djasurovna

    ChapterDigital Marketing and Social MediaLecture notes in computer science20240 citations
    ABI

  8. Strategic Analysis of Business Positioning Through Web Intelligence Technologies: A Study on Adaptive Models and Approaches

    Laylo Abdukhalilova

    ChapterBig Data and Business IntelligenceLecture notes in computer science20240 citations
    ABI

  9. Investigating the Dynamics of Digital Marketing in Enterprises with Advanced Data Capturing and Networking Technology

    Kutbitdinova Mohigul Inoyatova, Matrizaeva Dilaram Yusupbaevna

    ChapterDigital Marketing and Social MediaLecture notes in computer science20240 citations
    ABI

  10. E-Commerce Dynamics: Product Quality, Brand Image, and Ambassadors Impacting Purchase Decisions

    Adzani Ayustikarin, Ainur Rochmaniah, Totok Wahyu Abadi +1

    ChapterDigital Marketing and Social MediaAdvances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research20240 citations
    ABI

  11. Optimizing Instagram for Brand Communication and Customer Engagement

    Tri Niswati Utami, Nur Maghfirah Aesthetika, Totok Wahyu Abadi +1

    ChapterDigital Marketing and Social MediaAdvances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research20240 citations
    ABI

  12. Hashtag and Marketing Campaign on Twitter: From the Spectrum of Smartphone Industry Perspective

    Prashant Chaudhary, Prabha Kiran, Sarika Sharma

    ChapterDigital Marketing and Social MediaCommunications in computer and information science20240 citations
    ABI

  13. An Analysis of Consumer Decision-Making in Mobile Payment Adoption: Exploring Influencing Factors

    TULKIN KAZAKOV, Mohammad Fakhrul Islam, Esam Osman +1

    PreprintTechnology Adoption and User BehaviourResearch Square20240 citations
    ABI

  14. Predicting Tourist Spending Behavior Using Bayesian Networks

    Askariy Madraimov, Nodira Ulug'Muradova, Alisher Ravshanov +3

    ArticleDigital Marketing and Social Media20250 citations
    ABI

  15. “Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention

    Wang Bo, Tat‐Huei Cham, Ian Phau

    ArticleTechnology Adoption and User BehaviourJournal of Research in Interactive Marketing20250 citations
    ABI

  16. From Credibility to Advocacy: An <scp>SOR</scp> Model of Consumer Engagement and Authenticity in Functional Foods and Beverages Market

    Manabhanjan Sahu, Furquan Uddin, Md Billal Hossain

    ArticleDigital Marketing and Social MediaThunderbird International Business Review20250 citations
    ABI

  17. How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence

    Bunyod Matyusupov, Belén Bande, Sandra Castro-González +1

    ArticleDiverse Aspects of Tourism ResearchBAR - Brazilian Administration Review20250 citations
    ABI

  18. The impact of cultural factors on digital marketing strategies with Machine learning and honey bee Algorithm (HBA)

    Muhammad Khan, Masood Ahmad, Rakhmonov Dilshodjon Alidjonovich +3

    ArticleDigital Marketing and Social MediaCogent Business & Management20250 citations
    ABI

  19. Overtourism and Social Media: The Impact of Social Media Attachment on Tourists’ Decision-Making Behaviour

    Nurul Dafiqah Kamarulzaman, Mohd Hafiz Hanafiah‬, Nadia Hanin Nazlan +1

    ArticleDigital Marketing and Social MediaTourism Planning & Development20250 citations
    ABI

  20. Crowdfunding agricultural ventures: psychological predictors of funding intentions and the role of climate change beliefs

    Mark Ratilla, Diego Fernando Plata Lerma, Martina Rosíková +1

    ArticleFinTech, Crowdfunding, Digital FinanceCogent Social Sciences20250 citations
    ABI

  21. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

    Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

    ArticleInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 citations
    ABI

  22. A moderated mediation model of perceived social sustainability on brand evangelism

    Mei Kei Leong, Kian Yeik Koay

    ArticleEnvironmental Sustainability in BusinessJournal of Consumer Marketing20250 citations
    ABI

  23. ANALYSIS OF USER SATISFACTION OF ACADEMIC DIGITAL LIBRARIES: A CASE OF UZBEKISTAN

    Sarvinoz Berdibekova, Sherbek Normatov, Dildora Juraeva +2

    ArticleTechnology Adoption and User BehaviourEnvironment Technology Resources Proceedings of the International Scientific and Practical Conference20250 citations
    ABI

  24. CROWDSOURCING AND CONVERGENT JOURNALISM: THE ROLE OF AUDIENCE PARTICIPATION IN CONTENT CREATION

    Sitora KHOLMATOVA

    ArticleDigital Marketing and Social MediaForeign Languages in Uzbekistan20250 citations
    ABI

  25. RETRACTED: Customer satisfaction in peer-to-peer lending platforms: A text mining and sentiment analysis approach

    Sarasanabelli Prasanna Kumari, Ali B.M. Ali, Madhusmita Mohanty +6

    ArticleFinTech, Crowdfunding, Digital FinanceResults in Control and Optimization20250 citations
    ABI