← Back to work
Works citing this work
8 works
Work: How to Write Up and Report PLS Analyses
Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust
Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2
ArticleTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 citationsABIAn Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia
Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2
ArticleConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 citationsABI