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6 works

Work: Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context

  1. The impact of benevolent human resource management attributions on employees’ general work stress, with the mediating influence of gratitude

    Athar Hameed, Muddasar Ghani Khwaja

    ArticleJob Satisfaction and Organizational BehaviorJournal of General Management20222 citations
    ABI

  2. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

    Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

    ChapterDigital Marketing and Social MediaTourism, hospitality & event management20241 citations
    ABI

  3. Determining involvement HRM practices and benevolent HRM attributions role in improving employees engagement and reducing stress in sales-centric organisations

    Umer Zaman, Muddasar Ghani Khwaja, Athar Hameed

    ArticleJob Satisfaction and Organizational BehaviorInternational Journal of Knowledge and Learning20220 citations
    ABI

  4. The role of big data analytics and organizational agility in improving organizational performance of business processing organizations

    Jamshid Ali Turi, Muddasar Ghani Khwaja, Fareena Tariq +1

    ArticleBig Data and Business IntelligenceBusiness Process Management Journal20230 citations
    ABI

  5. Unveiling the Influence of Social Technologies on Online Social Shopping in Malaysia

    Kin Leong Tang, Huam Hon Tat, Tat‐Huei Cham +1

    ChapterTechnology Adoption and User BehaviourStudies in computational intelligence20230 citations
    ABI

  6. Decoding E-WOM’s role in financial purchase: insights on information, facilitation and argument quality

    Muddasar Ghani Khwaja, Alhamzah F. Abbas, Syed Muhammad Taqi Zaidi +1

    ArticleDigital Marketing and Social MediaJournal of Contemporary Marketing Science20250 citations
    ABI