Digital Marketing and Social Media
278 works
Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment
Alhamzah F. Abbas, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1
ArticleDigital Marketing and Social MediaConsumer Behavior in Tourism and Hospitality20230 citationsABIAn Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia
Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2
ArticleConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 citationsABI