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Works citing this work

6 works

Work: Metaverse in marketing and logistics: the state of the art and the path forward

  1. Contextual Mathematical Modeling Using the Formation of a Capital Size Control Algorithm in the Music Industry

    Dmitriy Rodionov, Mansur Eshov, Ο. Ι. Smirnova +3

    ArticleEconomic and Technological Systems Analysis20233 citations
    ABI

  2. Banking in the metaverse: a new frontier for financial institutions

    Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

    ArticleVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 citations
    ABI

  3. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

    Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

    ArticleVirtual Reality Applications and ImpactsAnnals of Operations Research20232 citations
    ABI

  4. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

    Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

    ArticleDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 citations
    ABI

  5. Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

    Kim Mee Chong, Tat‐Huei Cham, Evan Lau +2

    ChapterVirtual Reality Applications and ImpactsStudies in computational intelligence20230 citations
    ABI

  6. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

    Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

    ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations
    ABI