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Consumer Behavior in Brand Consumption and Identification

91 works

  1. Feeding the Campus Craze: Unpacking the Influencers on University Students’ Fast-Food Delivery Choices——An In-Depth Qualitative Exploration

    Daniel Edem Adzovie, Abdul Bashiru Jibril, Rita Holm Adzovie

    ArticleConsumer Behavior in Brand Consumption and IdentificationJournal of Intelligent Communication20240 citations
    ABI

  2. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

    Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2

    ArticleConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 citations
    ABI

  3. Impact of digital marketing in tourism industry: A data driven marketing analytics approach.

    Maksud Kurolov, Sanjar Sobirjonov, Akbar Jumayev

    ArticleDigital Marketing and Social Media20240 citations
    ABI

  4. U-shaped relationship between eco-marketing and ESG in environmental sustainability

    Davronova Zilola G’ulomovna

    ArticleEnvironmental Sustainability in BusinessE3S Web of Conferences20240 citations
    ABI

  5. Marketing effect to the consumer psychology: Singapore experience

    Yulduzkhon Abdullaeva

    ArticleConsumer Behavior in Brand Consumption and Identification20240 citations
    ABI

  6. Study of Factors Forming Loyalty to Influencers

    Aleks S. Krasnov, Shakhnoza Jasurovna Ergashkhodjaeva

    ChapterDigital Marketing and Social MediaLecture notes in networks and systems20240 citations
    ABI

  7. Exploring the green purchase intention-behavior gap among South African millennials using an expanded planned behavior model

    Boitumelo Mabaso, Christian Nedu Osakwe, Abdul Bashiru Jibril

    ArticleEnvironmental Sustainability in BusinessCogent Business & Management20250 citations
    ABI

  8. From Credibility to Advocacy: An <scp>SOR</scp> Model of Consumer Engagement and Authenticity in Functional Foods and Beverages Market

    Manabhanjan Sahu, Furquan Uddin, Md Billal Hossain

    ArticleDigital Marketing and Social MediaThunderbird International Business Review20250 citations
    ABI

  9. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

    Mei Kei Leong, Kian Yeik Koay

    ArticleEnvironmental Sustainability in BusinessActa Psychologica20250 citations
    ABI

  10. Overtourism and Social Media: The Impact of Social Media Attachment on Tourists’ Decision-Making Behaviour

    Nurul Dafiqah Kamarulzaman, Mohd Hafiz Hanafiah‬, Nadia Hanin Nazlan +1

    ArticleDigital Marketing and Social MediaTourism Planning & Development20250 citations
    ABI

  11. From attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility

    Davood Ghorbanzadeh, Mohammad Ahmar Khan, Maritza Lucia Vaca-Cárdenas +3

    ArticleEnvironmental Sustainability in BusinessEnvironment Development and Sustainability20250 citations
    ABI

  12. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

    Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

    ArticleDigital Marketing and Social MediaBritish Food Journal20250 citations
    ABI

  13. Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary

    Qurat Ul Ain, Shahid Rasool, Muhammad Zeshan +1

    ArticleHalal products and consumer behaviorJournal of Retailing and Consumer Services20250 citations
    ABI

  14. WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES

    Safarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, Rakhmonova Zilola

    ArticleConsumer Retail Behavior StudiesInnovation Science and Technology20250 citations
    ABI

  15. WAYS OF DEVELOPING BRANDING PROCESS IN HIGHER EDUCATIONAL INSTITUTIONS

    Shakirova Dilfuza Tulkunovna

    ArticleConsumer Behavior in Brand Consumption and IdentificationInnovation Science and Technology20250 citations
    ABI

  16. The Role of Advertising In Hotel Industry

    Bekzodjon Oblakulov, Sardor Kuvandikov

    ArticleMarketing and Advertising StrategiesAcademia Open20250 citations
    ABI

  17. Sustainable Development and Consumer Preferences in Glamping Tourism: A Comprehensive Analysis

    Raxmatov Ziyodullo Nosirovich, Umarova Dilfuza Raxmatulla Kizi, Tuychiyev Anvarjon Muxtorjonovich +2

    ArticleDiverse Aspects of Tourism ResearchThe American Journal of Management and Economics Innovations20250 citations
    ABI

  18. Distinctive Features Of Advertising Discourse

    Kamola Yusupova

    ArticleConsumer Behavior in Brand Consumption and IdentificationAmerican Journal Of Philological Sciences20250 citations
    ABI

  19. Linguistic features of advertising videos created in Spanish language

    Saidova Nilufar Abdusalomovna

    ArticleAdvertising and Communication StudiesUniversal Teaching and Learning Journal20250 citations
    ABI

  20. Causal Attribution in Digital Marketing: Integrating Media Mix Modeling with Experimentation and Path Analytics

    Gulsara Ostonakulova, Sitora Odilova, Sayyora ISMAILOVA

    ArticleConsumer Market Behavior and Pricing20250 citations
    ABI

  21. Decision Support Framework for Educational Institution Brand Positioning and Competitive Advantage

    Nozima Zufarova, Дилдор Пўлатова, Akmal Zufarov +2

    ArticleCorporate Identity and Reputation20250 citations
    ABI

  22. Transforming Retail

    Dinesh Nilkant, Hemanth Kumar S, Prabha Kiran +1

    ChapterConsumer Retail Behavior StudiesAdvances in marketing, customer relationship management, and e-services book series20250 citations
    ABI

  23. Social Media Advertising as a Marketing Tool

    Leena Jenefa, M. Jayakumar, C. N. Vidya Lakshmi +3

    ChapterDigital Marketing and Social Media20250 citations
    ABI

  24. The Psychology of Pet-Driven Consumer Behavior

    Gautam Shivaraj, Muralimohan Gurusamy, Sayantani Ghosh +3

    ChapterConsumer Behavior in Brand Consumption and Identification20250 citations
    ABI

  25. Herd Behavior in Supermarket Customers: Evidence from a Survey Study

    Nilufar Bozorova, Jim Frucci

    PreprintConsumer Behavior in Brand Consumption and IdentificationSSRN Electronic Journal20250 citations
    ABI