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Consumer Behavior in Brand Consumption and Identification

91 works

  1. Gastronomic tourism and the senior foodies market

    Adela Balderas-Cejudo, Ian Patterson, George W. Leeson

    ChapterCulinary Culture and TourismElsevier eBooks20200 citations
    ABI

  2. The Influence of Brand Equity on Customer Satisfaction in the Hotel Industry in Uzbekistan

    Diyora Rasuleva, Karan Khurana

    PreprintEducation, Innovation and Language Studies20200 citations
    ABI

  3. Contactless habits in the all-new tourism due to COVID-19: A rapid assessment of the views of Russians and Uzbeks

    Александр Гудков, Deniza Alieva

    ArticleDigital Marketing and Social MediaJournal of Tourismology20210 citations
    ABI

  4. THE ROLE OF THE BRANDING AND INTEGRATED MARKETING COMMUNICATIONS TO CONSUMER PERCEPTION

    Gulnora Bekimbetova, Shakhzod Erkinov, Umidjon Rakhimov

    ArticleMarketing and Advertising StrategiesInterConf20210 citations
    ABI

  5. Building Trust in eCommerce

    Farhod Karimov

    ArticleDigital Marketing and Social MediaInternational Journal of Technology Diffusion20210 citations
    ABI

  6. Creative destination, creative cultural experience, and destination brand self-congruence (DBSC)

    Rasoul Shahabi Sorman Abadi, Zahed Ghaderi, Maryam Soltaninasab +3

    ArticleDiverse Aspects of Tourism ResearchJournal of Policy Research in Tourism Leisure and Events20220 citations
    ABI

  7. New corporate social responsibility brand evaluation in a developing country: Uzbekistan

    Zamira Ataniyazova, Barry A. Friedman, Prabha Kiran

    ArticleEnvironmental Sustainability in BusinessInternational Journal of Corporate Social Responsibility20220 citations
    ABI

  8. The Effects of China’s Country-of-Origin Image on Uzbekistani Consumers’ Food Purchase Intentions

    Abulizi Bulibuli, Shalamujiang Maitiniyazi, Narboy Ganievich Karimov

    ArticleConsumer Behavior in Brand Consumption and IdentificationSustainability20220 citations
    ABI

  9. Advertisers use online reviews to design more effective advertisements

    Rahat Ullah, Ghayur Ahmad, Azaze-Azizi Abdul Adis +1

    ArticleDigital Marketing and Social MediaJournal of Applied Research and Technology20220 citations
    ABI

  10. MODEL OF BRAND VALUE ASSESSMENT OF HIGHER EDUCATION INSTITUTIONS

    Nozima Zufarova

    ArticleConsumer Behavior in Brand Consumption and Identification20220 citations
    ABI

  11. Factors affecting university brand capital in the process of transformation of the university system

    Nozima Zufarova

    ArticleConsumer Behavior in Brand Consumption and Identification20220 citations
    ABI

  12. CONSUMER BEHAVIOR RESEARCH IN FOOD BRAND FORMATION IN THE DIGITAL ECONOMY

    Sanjar Eshmatov

    ArticleDigital Marketing and Social Media20220 citations
    ABI

  13. Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore

    S. V. Krishna Kishore, Prabha Kiran, Jayanta Banerjee +1

    ChapterEnvironmental Sustainability in BusinessSpringer proceedings in business and economics20220 citations
    ABI

  14. Do eco-labels trigger green product purchase intention among emerging market consumers?

    Anil Kumar, Rituparna Basu

    ArticleEnvironmental Sustainability in BusinessJournal of Indian Business Research20230 citations
    ABI

  15. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

    Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

    ArticleDigital Marketing and Social MediaCogent Business & Management20230 citations
    ABI

  16. An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia

    Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2

    ArticleConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing20230 citations
    ABI

  17. Exploration of the concept of brand love in city branding: antecedents and consequences

    Davood Ghorbanzadeh, KDV Prasad, Natalia Prodanova +3

    ArticleCustomer Service Quality and LoyaltyPlace Branding and Public Diplomacy20230 citations
    ABI

  18. ANALYSIS OF THE CURRENT STATE OF RETAIL ADVERTISING: A SYSTEMATIC MAPPING STUDY

    Karimova Nafisabonu Djamshidovna

    ArticleConsumer Retail Behavior StudiesQO‘QON UNIVERSITETI XABARNOMASI20230 citations
    ABI

  19. STRATEGIES AND DIFFERENCES IN B2B AND B2C MARKETING

    Safarov Bakhtior Djurakulovich

    ArticleConsumer Retail Behavior StudiesInternational Journal Of Management And Economics Fundamental20230 citations
    ABI

  20. THE IMPORTANCE OF MARKETING STRATEGIES FOR THE DEVELOPMENT OF ECO HOTEL BOOKINGS IN UZBEKISTAN

    Karimov Egamberdi Bobokul Ugli

    ArticleDigital Marketing and Social MediaThe American Journal of Management and Economics Innovations20230 citations
    ABI

  21. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

    Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

    ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations
    ABI

  22. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

    R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

    ArticleConsumer Retail Behavior StudiesJournal of Marketing Analytics20240 citations
    ABI

  23. The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing

    Abida Ellahi, Qurat Ul Ain, Hafiz Mudassir Rehman +3

    ArticleConsumer Retail Behavior StudiesCogent Business & Management20240 citations
    ABI

  24. Cultural values and voice as determinants of customers' marketing research cooperation: A fuzzy set perspective

    Christian Nedu Osakwe, Oluwatobi A. Ogunmokun, Ogechi Adeola +1

    ArticleConsumer Behavior in Brand Consumption and IdentificationInternational Journal of Consumer Studies20240 citations
    ABI

  25. Exploring green brand equity for millennials: an SEM-ANN analysis of green brand knowledge, environmental attitude, and green brand image

    Pankaj Tiwari, Shaunak Pal

    ArticleEnvironmental Sustainability in BusinessInternational Journal of Technology Policy and Management20240 citations
    ABI