Works citing this work

10 works

Work: Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

1. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

   Prio Utomo, Tat‐Huei Cham, Chuen Khee Pek +1

   ChapterAugmented Reality ApplicationsStudies in computational intelligence20233 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000037

2. Banking in the metaverse: a new frontier for financial institutions

   Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

   ArticleVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000040

3. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

   Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

   ArticleVirtual Reality Applications and ImpactsAnnals of Operations Research20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000041

4. Virtual reality in tourism: adoption scepticism and resistance

   Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

   ArticleVirtual Reality Applications and ImpactsTourism Review20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000078

5. Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

   Kim Mee Chong, Tat‐Huei Cham, Evan Lau +2

   ChapterVirtual Reality Applications and ImpactsStudies in computational intelligence20230 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000073

6. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000132

7. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

   Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

   ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000162

8. Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda

   Μαριάννα Σιγάλα, Keng‐Boon Ooi, Garry Wei‐Han Tan +10

   ArticleAI in Service InteractionsJournal of Hospitality and Tourism Management20240 citations

   ABIABI:AkademIndex/openalex/2024.article.000016

9. Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for it?

   Teck Choon Teo, Alisher Sulaymonov

   PreprintVirtual Reality Applications and ImpactsSSRN Electronic Journal20240 citations

   ABIABI:AkademIndex/openalex/2024.preprint.000160

10. BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?

    Li Wan, Tat‐Huei Cham, Yanyan Zhang +2

    ArticleImpact of AI and Big Data on Business and SocietyInternational Journal of Business and Society20250 citations

    ABIABI:AkademIndex/openalex/2025.article.003016