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Works citing this work

12 works

Work: The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

  1. Is face and information availability important in green purchasing among young consumers?

    Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

    ArticleEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 citations
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  2. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

    Prio Utomo, Tat‐Huei Cham, Chuen Khee Pek +1

    ChapterAugmented Reality ApplicationsStudies in computational intelligence20233 citations
    ABI

  3. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

    Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

    ArticleConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 citations
    ABI

  4. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

    Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2

    ArticleTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 citations
    ABI

  5. The intangible values of live streaming and their effect on audience engagement

    Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

    ArticleDigital Marketing and Social MediaJournal of Marketing Analytics20230 citations
    ABI

  6. Unveiling the Influence of Social Technologies on Online Social Shopping in Malaysia

    Kin Leong Tang, Huam Hon Tat, Tat‐Huei Cham +1

    ChapterTechnology Adoption and User BehaviourStudies in computational intelligence20230 citations
    ABI

  7. Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

    Kim Mee Chong, Tat‐Huei Cham, Evan Lau +2

    ChapterVirtual Reality Applications and ImpactsStudies in computational intelligence20230 citations
    ABI

  8. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

    Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

    ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations
    ABI

  9. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

    Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

    ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations
    ABI

  10. How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

    Muhammad Rafiq, Tat‐Huei Cham, Siti Hamisah Tapsir +2

    ArticleEnvironmental Sustainability in BusinessJournal of Global Responsibility20240 citations
    ABI

  11. Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

    Boon Liat Cheng, Tat‐Huei Cham, Zijie Gao +3

    ArticleConsumer Attitudes and Food LabelingInternational Journal of Pharmaceutical and Healthcare Marketing20240 citations
    ABI

  12. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

    Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

    ArticleDigital Marketing and Social MediaBritish Food Journal20250 citations
    ABI